Critical Success Strategies for Digital Transformation

Salma Oussous

Critical Success Strategies for Digital Transformation

Technology has taken over the world, drastically increasing the role of digital services in literally everything we do. Technological advances lead to growth, industrial development, new business models, and overall customer experience enhancement. In the light of this dramatic change in industry landscapes, companies are in the competitive pursuit of largely impactful efforts to seize the benefits presented by technology trends. 

The key to ensuring continuous and large-scale growth and innovation is through solid digital transformation. There are many opportunities presented through the phenomenal rise of Internet of Things (IoT), exponential amounts of data, advanced analytics, Machine Learning (ML) and Artificial Intelligence (AI) and Augmented Reality (AR). Leaders are blessed by constantly emerging technologies and pressured at the same time to keep up with the disruptive force of technology. 

Do you have the right mindset for digital transformation?

Digital transformation refers to every opportunity for organizations to transform how they operate, from optimizing their offers, dealing with their customers, and enabling their employees through technology. Unfortunately, companies that haven’t gone down this path are not doing their businesses any favor, and digital transformation veterans aren’t taking a nap because the digital scene could shift in the blink of an eye. So how can companies successfully achieve more agility, efficiency, and scalability via their digital transformation?   

  • Be the leader

Technology is a means to an end, not the end itself – a powerful one, to create consequent transformation. Therefore it is about the people, those who employ it and those who benefit from it. Digital transformation is what leaders make of it. Leaders should think of their vision and communicate it to every concerned agent. There’s no one-size-fits-it-all approach or methodology regarding applying the digital transformation. The leader’s jurisprudence is required to assess where the change needs to be implemented first. It could vary from customers systems, employees, operations, or a total business model revamp. In simple words, it’s about what area will induce the most impact.

  • Culture change through change management

The industries are facing a true revolution requiring a fundamental culture change across every aspect of the organization. When a company goes digital, the way the decisions are made and implemented, innovation is conceived, and the supply chain is managed are to be shifted entirely. To ensure the transition is done smoothly and efficiently, organizations need to clearly communicate the new culture direction and clarify the new core/brand, expectations and value proposition.

  • Connect everything

When digital transformation takes place, every effort from the company concerning their customers is made easy to be connected 24/7 to the organization. By connecting products delivered, customers’ ecosystems, assets and people back to the enterprise, the organization will get big-data feedback on their products/services, extract valuable insights, and formulate real-time decisions. In time, more data will flow and will be treated via advanced comparative and predictive analytics, hence driving the actual wheel of change.

  • It’s about the “Ecosystem”

One key take-away for a successful and sustainable digital transformation is to “think ecosystem”. You’re not going to do it alone. Even if you’re a big multinational with a massive partner network, you’d still need to project your transformation into the broader picture. You’re not operating solo. You’re part of a huge and ever-growing ecosystem that should be approached holistically. The core idea is to anchor your digital disruption in a mentality of constantly creating new markets, industries and marketplaces. The partner’s network must be proactively re-thought and the supply chain optimized from end to end. 

IX Telecom – Ignite your Digital Transformation 

IX Telecom provides a full spectrum of connectivity, managed SD-WAN, ICT and managed services worldwide. We are connected to service providers in more than 200+ countries and territories, 265+ data centers globally and 8 leading cloud providers with a dedicated team of internationally certified experts. 

IX Telecom combines digital awareness and an integrated set of cutting-edge technology like IoT, AI and Data analytics to develop mission-critical business applications that will position your business on the right digital path. With continuous innovation at the core of our quest, we aim to deliver a seamless customer experience to enable and accelerate your digital transformation and grant your business the highest efficiency.